Fit for purpose.

 

British Triathlon

British Triathlon needed a brand to match its ambitions.

Between the Brownlee effect and the increasing popularity of active lifestyles, triathlon has enjoyed double digit growth for the last few years.

With surging public participation and media attention, we developed a brand that gives British Triathlon the gravitas a national governing body requires, while reflecting the sport’s dynamic nature and flourishing profile.

Working with the British Triathlon Federation and the Home Nations that sit within it, we’ve created a new brand creative, visual language, application guide and vision document to help support and drive growth. Building a brand for the future, with the ambition of becoming a top five Olympic sport.

 

As part of the new visual language, we developed a photography style that captures real people in the moment, taking part in a triathlon.

The guidelines introduce British Triathlon’s vision for the sport, as well give direction for the application of the brand.

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