Data & Insight.

Data powered. Insight driven.

Data and insight sits at the heart of our agency and informs everything we do. Whether it’s communications, creative strategy, idea generation, media planning or investment, we use data and insight to uncover brand and human truths that change people’s behaviour.

In a world of growing complexity, consumers want simplicity. We believe it shouldn’t be any different for our clients. So, we simply deliver actionable recommendations that are proven, concise and commercial.

 

Data & Insight

  • Segmentation

    Developing insightful segmentation, packed with targeted intelligence, to help get you closer to your customers.

  • Customer Profiling

    Bringing your data to life with easily understandable profiles that complement your marketing strategy.

  • Reporting & Dashboards

    Uncovering patterns to help you understand your customers better and create much more effectively targeted campaigns and communications.

  • Customer Modelling

    Uncovering patterns to help you understand your customers better and create much more effectively targeted campaigns and communications.

  • Customer Lifetime Value

    Discover who holds long-term value and tailor your campaigns to drive better engagement.

  • Forecasting

    Drive business efficiencies through deep exploration of future customer behaviour.

  • Acquisition Modelling

    Tap into new, valuable customer segments that improve business efficiency through enhanced modelling.

  • Affinity Modelling

    Identify which customers hold an affinity with your products and services to help push long term loyalty.

View our Case studies or request a specific portfolio of work.

If there’s a particular area of our work you’re interested in and you’d like to see more, ask for a specific portfolio.