How does it work?
Our friends at Adoreboard will provide a weekly score for each advert using an 'Adorescore'. Adorescores are based on eight emotion indices. These are measured by responses to the adverts on social media. The score reflects the overall emotional response that the adverts generate.
Adorescores are measured from -100 to 100. The higher the number, the better the score, allowing us to see how ads are performing week by week.