We’re getting SLPY!
We’ve been appointed by new business, SLPY, to boost their market exposure by creating a marketing strategy for 2015 and beyond, for their innovative, wearable sleeping bag.
As part of the launch campaign, we’re coordinating a new look, which will roll out over print, digital media and the brand’s website – to communicate the attention to detail, latest technology and great look of this fun, multifunctional design.
The Original SLPY, the first product of its type to market, is a sleeping bag that can be worn in three different modes – sleep, wear and explore – for a range of different occasions. With its Thermalite extreme filling, designed to keep you warm in up to -15 degree Celsius temperatures, wearers can have their arms in or out, with the hood up or down, or secured at the waist to transform it into a long coat.
We have plans in place to target camping and festival goers over the summer months, with a shift to targeting students and indoor consumers in winter.
SLPY’s founder, Martin Brailsford said, ‘Intermarketing Agency came highly recommended. We chose to work with them because of their people, enthusiasm and belief in the product. From the first meeting they understood the product itself and beyond that, the market potential of the product.
‘Their marketing knowledge and day-to-day access to marketing channels and opportunities, plus their excitement, energy and ideas all completed the picture. I was impressed with their understanding of the market potential. Their brand vision was very much aligned with my own, and their track record gave me the confidence that they could take SLPY to where it wanted to go.’