Appointed by Chester Zoo for TV ad
By IMA on Jun 05, 2014
We’re going to the zoo, zoo, zoo… Chester Zoo to be precise. Following a recent competitive pitch, we’ve been appointed to deliver their summer 2014 campaign. We’ve created and produced a TV advert to attract visitors, which will be roaring onto screens on ITV this July, supported by online advertising and printed materials. The campaign celebrates the zoo’s amazing animals and 80 years as a registered charity.
The TV ad is the latest addition to our increasingly recognised credentials in on screen work, led by recently promoted Creative Producer, Paul Farquharson. Jennifer Tegg, Chester Zoo, commented: “Intermarketing Agency provided us with a considered and audience focused approach that really resonated with our values and the experience that visitors enjoy here. This simple concept gave us an accessible and fun hook to engage families with this summer and we’ve really enjoyed working with such an enthusiastic team.” While, Steve Sowden, our Managing Partner, said: “We’re delighted to be working with Chester Zoo – what a fantastic client to have! This pitch win, and others recently, are testament to our growing reputation for excellence in TV and video services. Since recruiting Paul from STV he has developed a motion product we can be proud of. His promotion is a new role for the agency, reflecting our commitment to continued growth in this area.”