Creating a powerful new proposition for Leeds charity Zest
By Emma Chaplin on Oct 30, 2018
As part of our Giving Something Back initiative, we have created a new website and branding for Leeds inequality charity Zest.
The new online presence will help raise awareness of health and social inequalities across Leeds and highlight how Zest’s services work towards creating a level playing field.
Designed and created by us, the re-brand comes as part of our ‘Giving Something Back’ initiative, which encourages staff to volunteer their time and skills to make a positive and measurable difference to the community.
How did we do it?
Working with Zest, a selection of staff members volunteered their free time to help the cause. Together they helped to develop new, impactful branding and a clear proposition, as well as an easy to navigate and content-rich website.
“At Intermarketing, we are committed to giving something back to the communities we live and work in,” said Paul Mountford, Group Brand Director. “The Zest project was the perfect way to help make a real difference using our team’s creative and marketing skills.”
Workshops helped Zest and us define the organisation’s brand positioning and messaging, ensuring that the charity was put in a better position to gain more exposure online. A marketing toolkit was also developed to allow Zest to create their own collateral in-house in the future.
What were the results?
Zest were overjoyed by the new website, noting that the changes meant they felt like “a real charity now”.
“Intermarketing’s professional and freely given support has been a priceless gift to us, and an emotional journey. We have a creative new look and a range of tools to help us raise awareness both of importance of the work we do, and the issues being faced right now by people in Leeds,” Susie Brown, Chief Executive Officer, explained.
The rebrand aims to clearly articulate the diverse offering of opportunities Zest brings to the local community. Statistics show that one in five people in Leeds live in disadvantaged areas and circumstances. 37,000 people, meanwhile, live in social isolation across the city.
Running projects such as Jamie’s Ministry of Food Leeds in Kirkgate Market and community social groups, Zest offers support and opportunities to help those in need feel more connected, healthier and socially active.
For more information about Zest, take a look at their new website and find out how you can help.