Copy vs content.
By Adam Reynolds on Aug 12, 2015
The internet’s a big place.
Page after page after page, and it all needs filling with content. But once it’s been filled, what happens to that content? It just sits there. Twiddling its thumbs. Doing sudoku. Maybe knitting a scarf. Just patiently waiting for a search engine to stumble across it in the forlorn hope of being read. Content’s nice like that.
Copy, on the other hand, is pushy. It gets in your face and under your skin. It whispers in your ear, making all kinds of suggestions and promises. Copy knows what you want before you do. Copy’s putting you into a taxi while content is plucking up the courage to ask you your name.
Plenty of people can write content. We write copy. We make things happen.