Intermarketing appointed by East Coast
By IMA on Jun 14, 2012
Following a two stage pitch, East Coast have appointed us as their creative marketing agency to manage their promotional direct response and below the line marketing activity.
George Shuttlewood, Leisure Marketing Manager, East Coast Main Line Company said:
“We were looking to recruit a Direct Response agency and as a Yorkshire based business it was important for us to recruit from within the county. We invited seven agencies across the region, which we selected from the RAR website and through recommendations, to supply first stage credentials; we then took three through to a creative pitch where two live briefs were responded to. Our aim was to find an agency with great DR expertise, who could offer us some strategic thinking behind our DR activity, but also roll their sleeves up and get stuck in with delivery – and Intermarketing were just that! At every stage, they showed enthusiasm, passion and a real desire to work with us, which really shone through. This, combined with some solid strategic thinking and creativity meant they were the perfect match for us.”
Steve Sowden, Managing Partner, Intermarketing added:
“We were thrilled to be invited to pitch and then to be appointed by East Coast Main Line and delighted to be working with another Yorkshire based client – Benenden Healthcare, Jet2.com and La Redoute being some of the others. As a national agency, with many London based clients, Intermarketing is keen to forge strong relationships with businesses in our region and East Coast Main Line is a great win for us. The first of the new campaigns will be live in the next month and we’re confident that we’ll achieve their expectations, this will be the start of us developing a long term relationship with East Coast Main Line.”