Making it happen since 1988

You’re probably not reading this.

By Adam Reynolds on Mar 20, 2019

No one reads anymore do they? It’s not like people will read the inside of a smoothie carton if you make it interesting enough.

You never see a train or tube carriage full of people using newspapers to ignore each other. In fact, it’s not like the papers still hold considerable sway over national opinion. Or could influence something as big as Brexit. Can you imagine a politician adopting a purposefully verbose, pedantic and patronising tone to tap into the very British attitude of tugging a forelock at our superiors? Ridiculous, it’d never happen.

It’s not as though the author Philip K. Dick absolutely hit the nail on head when he said, “The basic tool for the manipulation of reality is the manipulation of words. If you can control the meaning of words, you can control the people who must use the words.”

Just imagine if the Bible and the Koran had been page-to-page pictures. They might have sold a few copies and inspired a few people. There might even be great swathes of the planet living by their teachings. Instead they used dusty old words. Bor-ing.

Talking of books, it’s not like sales of physical books have grown every year since 2013. Or that there are 35% more independent book stores than 10 years ago. Or books about a boy wizard still cause people to queue up to have their photo taken in a train station 12 years after the last one was published. And before you say, “ahh yeah, but they were films too.”, when did anyone ever say the film is better than the book?

It’s not like one of the world’s most successful companies was built on people typing words into a website to find answers to their questions. Or that many people spend huge chunks of their working days reading and writing emails. In between reading updates on some insignificant websites called Twitter and Facebook.

Nope, no one reads any more.

One last thing. They say a picture’s worth a thousand words. But it took words to say that.

Words, eh. They’ll never catch on.