Our brand new TV ad for Yours Clothing
By IMA on May 07, 2014
Check out our TV advertising campaign for Yours Clothing, the plus size fashion brand.
We were delighted to win the chance to take Yours into the nation’s living rooms following a competitive pitch earlier in the year.
The #HOWDOILOOK concept was created by our Studio team and shot by The Gate Films in an atmospheric underground warehouse, and features a beautifully curvaceous model exuding confidence and attitude.
Our Media team handled all media planning and buying for the high profile TV campaign that is integrated online using the hashtag #HOWDOILOOK to spread the word across social media.
Yours Clothing is a fast growing fashion brand with 52 stores and plans to open at least another 21 at home and abroad this year.
Resh Dorka, Marketing Director of Yours Clothing commented: “Intermarketing Agency really ‘get’ our brand and have created something that will inspire and empower our target customer.”
Our Head of Media, Scott Gordon said: “Having already worked on Yours Clothing’s direct response activity across print and online – it’s fantastic to have won the pitch for their Spring Summer 14 TV campaign.”
We have loads more TV, video & animation projects in the pipeline so keep checking back to hear about them first.