We uncovered 40 young, talented creators from London College of Communication, École nationale supérieure des Arts Décoratifs (Paris), New York’s High School of Fashion Industries and USC Iovine and Young Academy in LA.

They were tasked to create a campaign, aimed at the 15 to 19-year-old football player, that truly represented their home city while encapsulating the ethos of COPA 19. Each team created a campaign proposition unique to their city – like only they could know.

Touching on all departments at IMA, it set a new benchmark for creative and open-source collaboration. A year in the making, we documented the whole process from concept to realisation.