Making it happen since 1988

adidas – global product launch

For the launch of the new adidas Predator football boot, we worked with adidas Global to create the ‘lethal zones’ visual identity and retail campaign.

adidas Predator boots have five lethal zones. Our concept focused on communicating the benefit of each zone and featured some of the world-class players who wear them.

The campaign was delivered via a toolkit containing a wide range of in-store retail executions, outdoor advertising and online assets that rolled out globally.

At Harrods, execution took the form of a series of window vinyl graphics along the length of Hans Crescent. In a stroke of genius planning, this provided cover for the two-week installation of our London 2012 retail window displays.