adidas – integrated marketing campaign
We used online marketing to kick off a campaign to raise the profile of adidas Originals at 23 Champion Sports stores in Ireland.
The campaign centred on a competition to become the face of adidas Originals at Champion Sports. People entered by uploading their pictures to an app featured on the Champion Sports Facebook page, inviting their friends to ‘Like’ their photo. The person attracting the most ‘Likes’ won a photoshoot for themselves and their friends, and got kitted out ‘head to toe’ in adidas Originals gear. The shots were then used in an outdoor advertising and window display campaign, providing a second wave of activity.
We then took things further by designing, producing and installing a full in-store point of sale and window display campaign for all 23 retail stores, alongside targeted Facebook ads and emails to the Champion Sports database.
The integrated marketing campaign reached thousands of the right people via Facebook, attracting over 70,000 new users to the Champion Sports page and 103,034 ‘Likes’ for competition entries. It also delivered an increase in sales that exceeded all targets.