adidas – limited edition collectables
We teamed up with adidas and footwear retailer Size? to create a limited edition book to drive sales of Originals products in store. The book was presented free with adidas Originals purchases, and two further collectable cards were available to add to the books over the following months.
Sneaker freaks couldn’t get their hands on the books and cards fast enough and they were soon selling for big bucks on eBay too.