Making it happen since 1988

adidas – retail store takeover

The adidas Oxford Street store was the key destination for the launch of the Team GB kit for the 2012 Olympics, designed by Stella McCartney.

Our Retail team took over the whole store, creating window displays that built excitement before the Games by revealing six replica kits for football, tennis, cycling, basketball, athletics and swimming.

The launch marked the first time consumers could buy the kit worn by the athletes and we are proud to have delivered such an impactful retail installation for adidas and Team GB.