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adidas – Schuh ZX launch

The ZX range is a key focus for adidas in 2014 and to kick off the year they launched seven new colourways, across the men’s and women’s ranges, at Schuh stores throughout the UK.

We developed a fully integrated marketing campaign, from window displays and POS, to online video content and promotional giveaways.

Each striking window display focused on beauty shots of key products in a cool and clean way. This was then translated across a range of marketing communications as the campaign grew and grew.