adidas World Cup
In a world of instant gratification, how fast can you respond?
Being agile enough to deliver the right content at the right time is essential in our always on, instantly connected, ready to share world.
For the 2014 World Cup in Brazil, we helped adidas leverage their top tier sponsor status with match results reporting in stores worldwide.
As the final whistle blew in each game throughout the tournament, we collated and supplied the key stats. This content then fed into in-store videos, alongside relevant player profiles and product stories.