Making it happen since 1988

Amnesty International – 50 Years

As part of our work for Amnesty International, we developed an identity, press ad and insert for the 50-year anniversary edition of their supporter magazine (reaching 180,000 people).

The campaign objective was to encourage existing supporters to leave the charity a legacy when they die. Speak out for another 50 years with a gift in your will’ is part of a wider legacy strategy we have been working on for Amnesty International.