Arkyn

 

Arkyn

The Global Challenge.

More than a shoe, Arkyn was to be seen as an idea and an expression of the adidas archives, the first female-only silhouette by the brand. Never the same and never just one thing. A sneaker for those who won’t be labelled.

For SS18, the creators (influencers) for this campaign included Kendall Jenner, Syv de Blare, Florencia Galarza to name a few. Our brief was to create a global retail campaign with the aim of gaining press attention and visibility on the high street, celebrating women and their individual styles and expression.

 

Making it happen.

 

More than a shoe, Arkyn was to be seen as an idea and an expression of the adidas archives, the first female-only silhouette by the brand. Never the same and never just one thing. A sneaker for those who won’t be labelled.

 
 
The retail solutions centred around creating individual spaces and territories based on their personalities, style and interests.
 

Foot Locker’s Challenge.

 

Foot Locker wanted to further amplify the social interest and awareness around the Arkyn concept and their exclusive colourway.

 

They asked us to create content on social channels to open up conversations with consumers and influencers, focusing on an activation seeding thirty exclusive products. The challenge was to create cut through and capture the influencers’ attention.

 

Foot Locker – Making it happen.

 

2 days, 2 vans, 12 influencers, 3 cities.

We identified a number of female social influencers across Paris, Milan and Bremen and instead of a standard seeding box, we sent them a key and told them to expect a knock at the door on a specified time and date.

Our Arkyn street team pulled up at their houses in a branded van personalised with their name. The key opened the back door to reveal an interior decorated with images from their social feed. Stepping inside, they found their exclusive Arkyn product and other props related to their social activity and likes.

 

The results.

 

The Footlocker campaign reached over 1.64 million followers over 3 days.

Achieved prominent visibility on the high street and positive engagement with the press, influencers and followers on social media.

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