Boost is a firmly established brand in the energy drinks market. But they wanted to hit the next level of success with their full product family. Becoming known for more than their core Energy product and a brand that plays a role in consumers’ lives.
Following a three-way competitive pitch, we won the business and got cracking. Our research identified a gap in the market – an opportunity for Boost to own a territory of empowerment.
We wanted to invite people to take charge of their day. This came to life in a new brand mantra – ‘Never miss a beat’.
From here we established a voice and identity for each product – Energy, Protein and Sport. Giving each product a defined reason to buy, supported by clear benefits. This helped to differentiate each drink while making them relevant to the broad audience of everyday consumers.
With everything in place, we created Boost’s biggest ever campaign. Taking them nationwide with their first ever TV ad.
No one has ever captured the essence of the Boost brand so accurately. Intermarketing has been invaluable in developing and producing all our creative comms. They have pushed our thinking with an approach that’s bold yet real in order to connect with our target audience.
Our energetic new brand identity and inspirational creative has secured Boost’s rein as the No.1 soft drink in Northern Ireland – keeping Coke off the top spot.
And following the TV ad, a surge in sales has taken them from the No.3 to the No.2 energy drink in the UK.
This included spots on ITV’s summer smash Love Island, maximising reach amongst core consumers and getting the brand in front of 50% of the UK population.