When global brands like adidas and Manchester United get together, expectations are high. So when adidas released the 2015/16 Man Utd kit, big things were anticipated.
Working closely with MUFC, adidas Global and UK markets, we launched the new 2015 kit retail solution to stores across the UK.
We didn’t just design and upload a global toolkit though. We organised and managed the logistical challenge that was installing all store display and marketing materials in just one night.
And following the campaign line of ‘break expectations’, we smashed the sales targets.