Bupa International – Vital Africa campaign
Our work with Bupa International has included this integrated marketing campaign to promote Vital Africa, their emergency assistance plan for employees in Africa.
We understood the importance of the product, especially to those working in remote areas. So to communicate this we created the campaign line ‘The right emergency medical insurance is vital’.
The campaign consisted of an online film, press advertising, online display banners, a brochure, an exhibition stand and branded giveaways.
All executions of the integrated campaign were targeted to different B2B industries and B2C customer types to ensure relevant features and benefits were communicated to the right people.