Carers Trust – Christmas digital campaign
We delivered this Christmas campaign for Carers Trust, encouraging members of the public to engage with the charity in a new and interesting way.
Our digital marketing campaign invited people to plant and decorate a virtual Christmas tree in a digital forest and leave a message to show their support for carers everywhere. They could then share the forest via social networking sites, asking family and friends to leave a donation under their tree and design a tree of their own.
Several celebrities threw their weight behind the campaign, including Michael Sheen, Hilary Devey and Tina from S-Club 7 to the delight of Carers Trust.