Animals do what?
How do you answer the call of bringing in visitors for a day at Chester Zoo?
Here’s how we did it… we made conservation interesting and fun. Not that it was ever boring. It’s just that not everyone wants to hear about serious issues when they’re enjoying a family day out.
So we did a bit of digging and came up with some ‘Animazing’ animal facts. Just enough education to surprise people and tweak their interest. Then we promised them plenty more where that came from, if they visited the zoo.
Now the next time someone tells you a rhino does 10kg of dung a day, then you’ll know it’s a load of old bull. They actually squeeze out 20kg!