A unique experience across 2,500 sq ft of best-in-class space

Delivering a unique retail experience for adidas London Flagship store on Oxford street, a truly integrated offering.

The challenge

adidas were due to move their London flagship store on Oxford Street and wanted to create something amazing for consumers. Something that was innovative both physically and digitally. They wanted to build a store that avoided the ‘expected’ to create an experience that would celebrate adidas, football and London to the highest possible standard. A truly best-in-class retail space.

Making it happen

We were tasked with elevating a number of areas across the store, from the ground floor launch zone to a brand-new football area that was unlike anything adidas had ever done before. As the store was still being built, we had a blank canvas to work with. Our creative team worked closely with adidas Concepts and VM teams to design spaces truly in sync with their vision.

We found new, innovative ways to display adidas products, and engaging ways to educate the consumer on product history and technology. Each section of the London flagship store was considered and crafted to the highest possible standard to turn these retail spaces into an experience.

Working with IMA we’ve created an unrivalled retail experience for our consumers. The team have really understood what we asked for as a company, enabling us to create a flagship that gives the very best expression of our brand. Thanks IMA, for your dedicated hard work.

Elliot McFarlane, Vice President Consumer Experience