Diabetes UK - summer appeal

 
 

Diabetes UK – summer appeal

Our first direct mail campaign for Diabetes UK delivered hugely positive results, reaching the charity’s eight-week fundraising goal inside a fortnight

In total, three direct mail packs were created: one research focused and two test packs – each with separate, tailored content. Response rates were 3.5% above target and donations to the charity prompted by the two test packs were 20% higher than previous DM packs.

 

Share this story