East Coast – on-board catering rebrand
We created ‘The Foodbar’, a new brand identity for East Coast’s on-board catering service.
The clean and simple look has been designed to complement East Coast’s new range of food, which focuses on fresh and local ingredients.
Delivery of the project took in everything from food photography and packaging design, to launching the new brand identity in a wide reaching marketing campaign.
The campaign has rolled out across a range of media channels including online marketing and outdoor advertising at stations. On board the trains themselves, The Foodbar brand identity has been applied to POS and menus, tempting East Coast passengers to grab a bite to eat on the go.