East Coast – TV programme promotion
When East Coast became the stars of their own Sky 1 documentary series, they asked us to make sure all their passengers would be watching.
We created an integrated marketing campaign that included a range of online and offline executions. The online ‘toolkit’ included a suite of web banners and social media backgrounds and headers for Facebook, Twitter, YouTube and LinkedIn. Then special pop-up banners and leaflets were designed and printed to raise awareness at stations and on board trains.
Finally, we handled photography of the show’s stars and designed packaging for the DVD box set release of the TV series.