East Coast/Transform Scotland – microsite and animated video
It’s cheaper, greener and more productive for Scottish business travellers heading to London to go by train rather than fly. They just weren’t aware of this.
East Coast teamed up with Transform Scotland (who campaign for green issues) to publish a report called ‘On Track for Business: Why Scottish Businesses Should Try the Train’.
Our job was to make the findings of the 52-page report digestible and engaging for the masses, and ultimately put more corporate bums on seats for East Coast.
By creating a microsite and an online video that cuts to the chase, our online B2B marketing campaign clearly shows how train travel offers a great deal for business.