Making it happen since 1988

Showcasing the versatility of Howdens kitchens

The Challenge

To relocate and promote Howdens exciting range of kitchens for its quarterly brochure, without building a single set.

Making it happen

Utilising style boards and existing kitchen layouts, we modelled a selection of Howdens designs in 3D, translating the models into a suite of eye-catching photoreal renders.

Each render was meticulously designed to scale using product specs. Unlike real-life studio sets, CGI renders are highly adaptable; they can be altered with ease.

Bespoke propping. Tactile, realistic sets. No more sterile, inert shoots. Howdens products brought to life using high-quality texture and lighting.

The results

An effective showcase for Howdens, providing consumers with a relatable idea of exactly what their kitchen could look like.

A high-value, time-saving alternative to the expensive studio set-up. Unlimited creative capacity. 500+ visuals created within the last year.