Brand development

 
 

Hug Rug – brand development

We were tasked with raising the profile of Yorkshire-based eco-friendly barrier mat brand, Hug Rug. The product was already well received by the market and retail stockists but they asked for our help growing the brand further.

Creating a brand story and developing the tone of voice, we enhanced the customer experience by communicating Hug Rug’s genuine point of difference.

We also produced a promotional video aimed at their target market, and a manufacturing video highlighting their heritage of design and manufacture in a traditional textile heartland.

The client was delighted with the work we delivered. “Working on this project with Intermarketing Agency was brilliant from start to finish. They’re really proactive and immediately understood what was required. I’m delighted with the quality of work they produced, and for a very reasonable cost, too. This, together with being a friendly and great bunch of people means I cannot recommend them highly enough.”

We enjoyed it too, and look forward to taking on many more briefs for our favourite eco-friendly barrier mat brand.

 

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