isme.com and Make-A-Wish Foundation partnership
Online retailer isme.com launched a clothes collection scheme with Make-A-Wish Foundation, made possible by our Partnerships team.
We identified Make-A-Wish Foundation as an ideal charity partner for isme and built the relationship with them.
Householders in selected areas who filled a Make-A-Wish bag with clothes, shoes and accessories received a £10 voucher to spend online at isme.com. For every voucher redeemed online, isme gave £2 to the charity.
We facilitated the partnership mechanics, provided creative direction and managed the print for the incentive leaflets and the £10 ‘thank you’ vouchers.