Knauf – Energy Response Force launch
Knauf Insulation is a big name in the global building trade. So we were thrilled to be asked to handle the launch campaign for Energy Response Force, their consumer-facing brand helping people stop Heat Bleed (energy loss) in their homes.
We planned, created and bought media for an extensive pilot campaign, including: TV ads, targeted door drops and direct mail, PPC and online display in the North West region.
The TV campaign kicked off with a primetime spot during Coronation Street, with further spots including during the film Happy Feet and straight after ITV’s Early Evening News.
Our integrated direct response campaign kept the Energy Response Force call centre busy and gave Knauf a sound footing in the marketplace.