La Redoute – online media and advertising
Our Media team began working with direct fashion brand La Redoute in 2010, providing media strategy and buying to reach their online target market of ABC1 females aged 25-45.
Planning and buying includes premium publisher direct-site buys with the likes of eBay, and ad network media buys, employing contextual, behavioural, demographic and geo-targeting strategies.
We also create real-time bidding ad exchange campaigns, accessing thousands of sites and securing online inventory at the lowest possible cost.
Our activity focuses primarily on driving new customer acquisition through performance-based online display campaigns.
Creative for each online display banner is handled by the Intermarketing Agency Digital team, for advertising campaigns supporting offers, trends and collections that La Redoute are promoting.