La Redoute – response marketing
French fashion brand La Redoute employs us for a wide range of response marketing services, including catalogue mailings, promotions, integrated campaigns and email marketing.
We ensure that response rates are as high as can be by targeting their customer segments with relevant offers and product categories based on what we know about each customer.
One example of how we have executed this strategy is through tactical mailing – using customer data to create personalised communications like a birthday card containing a special birthday offer.
Saying the right things to the right people at the right time – it’s all part of our tried and tested approach to response marketing for La Redoute.