Leeds City Council – design campaign
We were tasked by Leeds City Council to makeover four phone boxes in City Square, Leeds, to celebrate cycling, and the Grand Depart of the Tour de France 2014 starting in the city.
Creating four unique designs, representing the four iconic Tour de France jerseys and what they stand for, we used creative design, meticulous preparation and installation of paint and vinyl graphics to produce eye-catching art works, which will be seen by thousands of visitors to Leeds, long after Le Tour is over.
Each Tour de France phone box includes a map of a local cycle route, relating to each jersey. The routes can be downloaded via a QR code to support Leeds City Council’s ‘Cycling Starts Here’ initiative.