Parkdean – integrated DRTV advertising campaign
Our integrated campaign to promote the sale of Parkdean holiday homes included press advertising and inserts, postcards and POS to support our first DRTV activity for Parkdean’s 24 award winning UK holiday parks.
The TV ads aired regionally on ITV in areas within reasonable driving distance of Parkdean’s fantastic locations. We created a hard-working commercial using a winning combination of a strong offer, low lead prices and attractive key selling points.
Working closely with an external production company to handle filming and editing, our Studio team wrote scripts, drew up storyboards and conducted casting for the 30 second DRTV ads.
We’re pleased to say response was high, with a direct impact made on both enquiries and sales compared to previous integrated campaigns.