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Pentland / Ted Baker – AW14 footwear photography

Pentland is behind some of the world’s best-known sports, outdoor and fashion brands including: Berghaus, Red or Dead, Speedo and Boxfresh. So we were delighted to win a pitch to create a photography concept for their Ted Baker footwear Autumn Winter campaign.

The campaign had to fit with existing Ted Baker ‘Dance’ apparel creative and use stunning, premium imagery.

To deliver this we organised a two-day shoot at a grand stately home, using dancers, rather than models, to really capture the essence of dance and movement. And our creative saw the dancers getting down in Singing in the Rain, lindy hop, Latin, classic ballroom and disco styles.

Once completed, we created a set of global retail guidelines, showcasing all photography and layouts available to the markets.