Making it happen since 1988

Reebok – 20 Years of Pump

To celebrate 20 years of the iconic Reebok Pump shoe, we created an online campaign with high street shoe and apparel retailer, Size?

Over a period of 10 days a cache of Reebok Pump goodies, including a pair of boots signed by 7’1” American basketball legend Shaquille O’Neal, was left in secret locations around London.

The location of the cache was revealed across the internet through social media channels, including @pumpupandairout on Twitter, as players raced to be first to get their hands on it.