Reebok – FitLeague website
We developed a website to promote competitive fitness by making it social. Reebok FitLeague records your fitness training for specific events, placing you in a league table with other users.
Your overall profile score and positioning is also influenced by gender, weight and height, so you can compete in the same league, or compare your performance, with similar user types in your online community.
This allows you to see how you shape up with friends even if you don’t train with them.
FitLeague also offers tips on how to train better, with guides and articles from leading Personal Trainers to help you climb the league table.
The concept is now at beta stage and is being trialled by some of the UK’s top gym chains.