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Reebok – Ryan Giggs DVD launch microsite

For the launch of the Welsh-wing-wizard’s workout DVD: ‘Giggs Fitness Strength & Conditioning, Inspired by Yoga’, we designed a special microsite to showcase key areas in his training routine.

The microsite was created using a custom 3D environment, with short video clips showing examples of warm-ups, passive stretching, recovery, muscle testing and more.

The site showed just enough sample video to demonstrate the value of the workouts and encourage viewers to run out and buy the DVD.