Refugee Action – integrated charity marketing
Following the success of our legacy campaign for Amnesty International, Refugee Action approached us to develop one for them.
The brief was to link the 30th anniversary of the charity with a legacy fundraising message, delivering it to existing supporters and targeting a cold audience through press advertising.
We developed a campaign identity that took a balloon – a symbol of celebration, and used it to connect the positive work that Refugee Action has been doing for the past 30 years with the need to continue this into the future.
We then created an online video for social media channels, including Facebook, telling the story of Refugee Action from the viewpoint of a refugee who now works for the charity. This brought the message to life in an engaging way and was the final piece of a hugely successful integrated marketing campaign for Refugee Action.