Style for Soldiers

Social asset content

The Challenge

REISS approached us to produce a series of Instagram TV documentaries highlighting their partnership with the charity Style for Soldiers, and helping them to tell the story of three inspirational ex-servicemen.

We needed to elevate the series from a previous instalment, and take REISS’ brand to another level, while sympathetically sharing the intimate stories of the men, and also of Emma Willis, Founder of Style For Soldiers.

Making It Happen

We developed a clear art direction, that complemented REISS’ brand style, mixing a luxe premium grade with deep black and white imagery, contrasting wides with extreme closeups and textural shots of London architecture.

Shooting over two days in two central London locations we captured the stories in an intimate and relaxed setting, as well as featuring Richard, Head of Personal Tailoring, working with each of the men individually in the Reiss Regent Street store.

It was a privilege to work on this project, and create such emotive content for our client.



The results

The suite of these 4 stories received well over 100K likes and our client was thrilled with the content, raising the profile of the brand and this fantastic charity.