Making it happen since 1988

RFL – sports marketing rebrand

The Rugby Football League asked us to improve the way they are perceived by creating a new brand identity.

We developed a visual concept based on a rugby player’s hand holding a ball. A unique typeface was also drawn up for the logo and a new photography style created, along with brand guidelines to ensure consistent application.

With the new brand identity firmly in place, RFL brand recall and perception is now top of the league. Result.