RSA – Being You Connect Partner Website
RSA provides home and pet insurance products for a number of high profile partner brands like John Lewis and Tesco. They asked us to design and develop a website that would house everything their partners would need to sell these products to their customers.
We created a website containing campaign assets, artwork files, examples of advertising and webinar videos that is easy to access, navigate and download marketing materials from.
Also included was a blog section, adding value to the site by sharing financial industry insight with partners who are keen to read the latest news and advice from RSA.
Our brief included the creation of a name, identity and simple navigation using RSA’s new brand guidelines – the first time they had been applied anywhere online.
To meet the needs of each user, we implemented custom permissions and intelligent targeting to give them access to information and resources relevant to their user type and partner company.