RSA – BIBA conference and advertising campaign
Every year RSA showcase their business credentials to brokers at the British Insurance Brokers’ Association (BIBA) Conference.
We helped them demonstrate what they’re about and complete deals on the day with our ‘here for business’ concept. Delivery took the form of a 6 sheet outdoor advertising campaign, branded rickshaws to transport brokers from the nearest tube station, and a large-scale exhibition stand.
The stand included a trading site so brokers could meet privately with key RSA people to discuss and do deals there and then. In total a whopping £15.1 million worth of deals were done on the exhibition stand in two days, making it a BIBA event to remember for RSA.