RSA – brand immersion event
Following the successful Global Leaders Conference in Madrid, RSA challenged internal departments and regions to show how they would implement the new brand beliefs.
For this they held a special brand immersion event in London. RSA invited leaders from all their global teams to share region-specific presentations and gain an understanding of how the new brand beliefs would filter through all areas of the business.
We planned and delivered the event, which had an 18th century theme, to tie in with RSA’s founding in 1710.