RSA Brand Manifestation

 
 

RSA – Brand Manifestation

RSA asked us to bring their brand to life in their new London offices – the iconic 20 Fenchurch Street ‘walkie-talkie’ in the City. We clearly communicated the company’s heritage and values through creative interior design.

The project included designing all areas of their four floors and naming meeting rooms after famous customers such as Churchill, Dickens and Titanic. A broker lounge was also introduced to give RSA’s customers a place to come and do business and incorporated an interactive timeline showing RSA’s 300-year history.

Bringing old and new together, we named their restaurant Causeys, after the coffee shop where RSA first began trading in 1710. Throughout all floors, the visual branding was communicated using graphics, colour and a variety of premium materials.

Since moving to the new offices, RSA employees have expressed their delight at their new surroundings. Keith Gulliver, Global Head of Brand commented, “Intermarketing Agency really understood what we wanted to achieve, understood our brand and brought it to life in an iconic way. I am really proud of what we achieved and the great environment we have to work in as a result.”

 

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