Looking backwards to move forwards.


RSA Fenchurch Street

Looking backwards to move forwards.

Sometimes it’s your past that informs your future.

RSA is an insurer like no other. Founded over 300 years ago, they were born out of the ashes of the Great Fire of London and an entrepreneur called Charles Povey. It was Povey’s vision that shaped insurance as we know it today.
So when RSA moved to the new ‘Walkie-Talkie’ building at 20 Fenchurch Street, London, we helped them celebrate their heritage and take up their rightful position as pioneers of their industry.


Helping RSA rediscover its roots involved creating a ‘new’ identity for Causey’s, the coffee shop where RSA and modern day insurance were born.

We called on our retail expertise to design the interior of RSA’s new offices -enlightening staff on the history of the insurer in the process.

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