From the simplest of briefs to the most successful of campaigns
“We’re number 1 for Claims. Tell people about it”
RSA had some big news. Brokers had voted them number one in the market for their commercial claims. Our brief in one sentence was to let people know about it.
Making it happen
We developed a disruptive, above-the-line campaign aimed at brokers and customers boldly titled: ‘the worst brings out the best in us’.
Conveying how seemingly small occurrences can conspire to create a serious threat to a business, striking imagery and a distinctive tone of voice showed the power and impact these incidents can cause. The creative was utilised across digital and social, out of home billboards and national and trade press.
All the video and stills content was created in an ambitious single day shoot. Powerfully capturing the drama and influence of a possible business crisis.
The campaign outperformed publisher benchmarks across every single metric.